Urban Lab is a trailblazing brand that has been created to channel the love of its founder Amedeo Fedeli for Street Art into fashion.
Amedeo is awestruck by graffiti in all its forms, from the freshly bombed walls, to the over-tagged images, to the decayed, weathered graffiti, which often resemble works by modern masters. He is also drawn to the surreal compositions created by the layering of st...reet posters and their slow peeling at the hands of time and passersby who become themselves unsuspecting artists, leaving behind Street Art worthy of museum walls.
As Urban Art has now become ubiquitous and has moved from its origin in the streets into art galleries and museums around the world, it has also become an important source of inspiration for fashion designers, but Urban Lab is going to be the first Street Art-driven company in the world to exclusively incorporate Urban Art in all its collections.
Our vision at Urban Lab has been to create a pioneering design studio to transform Street Art into must-have, wearable Fashion Art luxury pieces.
Urban Lab has also been created as a vehicle of self-expression for its founder and other Urban Artists, and we have already begun collaborations with recognised and respected Urban Artists, local and international, by closely working with them to create exclusive designs for our ultra hip, luxury collections and by organising events where Street Artists can showcase their creations and ideas.